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Isnin, 20 Februari 2012

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Gardenia - The Bread Story

Posted: 19 Feb 2012 07:27 PM PST


Bonjour, Passione Italiana and Somerset Cottage

A bagful of delish wholesomeness..

A couple of days ago whilst lunching at my friend Ezzah's house in Kelang, this makcik found herself in receipt of a carrier bag containing three loaves of Gardenia bread in unfamiliar but eye-catching packaging.

The bread was presented by Yasmin, one of Ezzah's guests, to the few present, to introduce the new flavours. I find it commendable that she is doing her bit, on her own time, to promote her company's products.

Gardenia has been my bread of choice for the longest time, in fact, from the time the brand entered the market in the mid 1980s. I Came, I Saw, I Ate; and I have been consuming it ever since. That's brand loyalty for you.

I don't give a hoot who owns Gardenia, then and now. It could very well be a hairy alien from a far-flung asteroid in the Milky Way for all I care; as long as the brand gives me a good loaf at a decent price each time, who am I to complain?

The simple truth is that Gardenia white bread makes superb sandwiches, and the Abus are passionate about their tuna/ chicken/ beef salami/ turkey ham/ cucumber & tomato/ egg mayo/ sardine/ peanut butter sandwiches.

We have the freedom to choose what brand we want. We don't have to justify why. Neither do we need to oblige anyone by changing our mind if we are happy enough with what we have. 

When I was a child growing up in Bukit Besi, Trengganu in the late 1950s and early 1960s, we got our bread from the turbaned Punjabi fellow we called Benggali Roti.

His loaves were placed in a wicker basket which he carried on his shoulder, and Benggali Roti covered the entire mining town on foot, going from house to house until the sun disappeared. 

Benggali Roti is today an extinct specie. He has been replaced  by the ubiquitous Indian breadman on motorcycle, whose hand-held airhorn's shrill 'pon! pon!' was music to any child's ear.

But I, as usual, digressed.

Realising that the new loaves needed sharing, I was contemplating dispensing them to neighbours when my daughter Awwa and sister Izah dropped by unannounced Sunday (macam tau-tau aja ekk). Suffice to say each went home a loaf richer. 

Last I heard, Gardenia ratings went up a couple of notches in both households. In mine, Bonjour - le classique is fast becoming Adieu, with le kenyang ruling the roost. You did right, Gardenia. Well done! 

Bonjour has a generous sprinkling of sesame seeds (we ate it with garlic butter), Passione Italiana is packed with sun-dried tomatoes and olives (best eaten with olive oil) while dark Somerset Cottage is multi-grained (wonder of wonders, my sister's fat and fluffy Holland rabbits love multi-grained breads!)

Well, that's my Bread Story. Now go get yours, and come 'story' me. you won't regret buying them; memang sedap... :-))

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